Allianz extends partnership with FC Bayern

Allianz is extending its partnership with German football club FC Bayern for a further ten years from the 23/24 season. The club’s stadium will continue to be known as the Allianz Arena until 2033.

In addition, Allianz is launching a new financial coaching service called “Ready Coach,” designed to give young professional female athletes greater financial literacy and confidence in financial dealings.

“By continuing our partnership between Allianz and FC Bayern, we are enabling fans to continue to enjoy the unique atmosphere and special experiences at the Allianz Arena.” – Christian Deuringer, head of Global Brand Management at Allianz SE.

“Allianz is an internationally active Munich-based company that people around the world associate with FC Bayern’s stadium. In the future, we will work together to drive forward the expansion of the partnership with our women’s team, implement projects to promote young talent, and more.” – Andreas Jung, FC Bayern’s executive board member for Marketing.