Allstate’s CMO Sanjay Gupta Steps Down So We Gathered His Pearls of Wisdom
According to Adweek, Sanjay Gupta, the former Ally Financial executive who had been the chief marketing officer at Allstate for the past five years, is no longer in that role as of today. This is Sanjay Gupta:
And here are some of his insights:
@allstate's Sanjay Gupta re #mobile – provide value like enabling proof of insurance to be shown on screen #SM2Innovation
— Jeff Hasen (@jeffhasen) September 26, 2016
Three key trends shaping our industry: mobile, shared economy, video on social says Sanjay Gupta @Allstate #SM2Innovation
— Peter Petralia (@Dr_Petralia) September 26, 2016
.@allstate's Sanjay Gupta – optimization for #mobile is essential for insurance customers #SM2Innovation
— Jeff Hasen (@jeffhasen) September 26, 2016
@allstate's Sanjay Gupta re #mobile – provide value like enabling proof of insurance to be shown on screen #SM2Innovation
— Jeff Hasen (@jeffhasen) September 26, 2016
"The tools you use for measurement in web don't apply in mobile..next challenge is to connect the dots." – @Allstate's Sanjay Gupta at #mma
— David Spitz (@David_Spitz) September 26, 2016
Allstate's Sanjay Gupta: online video & display both outperform TV for driving consumer consideration…based on the data #ASDATA
— Phil Ripperger (@RipperP) February 7, 2017
"Mobile video was 2-3x more efficient than TV in driving consideration." @Allstate's Sanjay Gupta shares #SMoX study insights at #CEOCMO pic.twitter.com/WjlmNZDwe2
— Mobile Marketing Asc (@MMAglobal) July 24, 2017
Sanjay Gupta Allstate kill the KPI. Virtually no correlation between click thru rates and sales #CEOCMO
— Beth-Ann Eason (@baeason) July 24, 2017
Did You Know? According to Kantar Media, Allstate spent $343 million on paid media in the US in 2016. According to Ad Age, Geico spent $1.4B, in 2016. Big difference (think: 4X) .
