Allstate’s CMO Sanjay Gupta Steps Down So We Gathered His Pearls of Wisdom

According to Adweek, Sanjay Gupta, the former Ally Financial executive who had been the chief marketing officer at Allstate for the past five years, is no longer in that role as of today. This is Sanjay Gupta:


And here are some of his insights:


Did You Know? According to Kantar Media, Allstate spent $343 million on paid media in the US in 2016. According to Ad Age, Geico spent $1.4B, in 2016. Big difference (think: 4X) .