Amazon UK will offer Prime users business insurance

After picking up Next Insurance as its partner for offering U.S. Business Prime members access to business insurance, Amazon has chosen another insurance partner, this time in the UK. The company has partnered with digital broker Superscript to give members access to a customized online insurance quote that suits their business.

Through Superscript, Amazon UK Business Prime members will get access to a range of products including contents insurance, cyber insurance and liability insurance, underwritten by “major UK insurers.”

Superscript, which is backed by Beazley, Concentric, Seedcamp and BHL (owner of, announced partnerships with companies such as Aviva, AXA, and RSA in the past.

Bottom Line: Just in time for our new report titled Business Insurance: From Amazon to ZenBusiness in which we address Amazon’s impact on Next, among other things.