AmeriLife acquires Senior Market Advisors

AmeriLife Group, a provider of annuity, life, and health insurance solutions, has acquired Senior Market Advisors (SMA), “one of the fastest-growing FMOs in the insurance space.”

“SMA’s commitment to community perfectly aligns with our own company mission – to offer insurance and retirement solutions to provide peace of mind and help people live longer, healthier lives. With our national network and SMA’s powerful tools that help agents and agencies put their clients’ well-being first, we’re positioned to make a meaningful difference to the communities we serve.” – Scott R. Perry, AmeriLife Chairman and CEO.

Over the past four years, SMA has expanded to cover 43 states and has grown the number of agents and agencies it serves by 60%. As part of the partnership, SMA will reinvest $10 million in its agency partners, helping them continue to grow their businesses.

“We are committed to developing pioneering technologies that empower our insurance agent partners to exceed their clients’ needs. This partnership with AmeriLife enables us to reach more agents and agencies and accomplish more than we ever could on our own.” – Jeff Pitta, CEO of SMA.

SMA’s roots will enable both companies to improve their technology structure. AmeriLife partners will now have access to Salesforce-enabled CRM systems, which will allow them to better serve their clients through industry integrations that allow for real-time data access.