Announcing the Official Launch of Troo

Last week marked the official launch of Troo, a joint venture between Ageas and EastWest Bank that looks to offer life insurance products in the Philippines.



Troo was established in 2015, yet it began its bancassurance operations at EastWest stores last year and has since “helped more than 150,000 families by financially protecting them, ensuring children’s education, and providing individual and retirement savings”. Basically, the Troo platform provides advice wrapped in a good-looking UI, minus the ability to purchase coverage online. Because that’s what EastWest branches are for. Coverager covered Troo before. Here. Bottom Line: Troo = online evaluators, offline distributors .