Apple introduces Apple Business Essentials

Apple announced Apple Business Essentials, an all-new service that brings together device management, 24/7 Apple Support, and iCloud storage into flexible subscription plans for small businesses with up to 500 employees. The company also unveiled a new Apple Business Essentials app that enables employees to install apps for work and request support.

Available today in beta and set to officially launch in Spring 2022, the service supports small businesses through the total device management life cycle – from device setup to employee onboarding and device upgrades – while providing security, prioritized support, and secure data storage and backup.

Within Apple Business Essentials, Collections enable IT personnel to configure settings and apps for individual users, groups, or devices. When employees sign in to their corporate or personally owned device with their work credentials, Collections automatically push settings such as VPN configurations and Wi-Fi passwords. In addition, Collections will install the new Apple Business Essentials app on each employee’s home screen, where they can download corporate apps assigned to them, such as Cisco Webex or Microsoft Word.

Businesses have the option to add fast and reliable service for employee devices with prioritized Apple Support. When a business adds AppleCare+ for Business Essentials to its plan, they get 24/7 access to phone support, training for both IT administrators and employees, and up to two device repairs per plan each year. Employees can initiate repairs directly from the new Apple Business Essentials app, and an Apple-trained technician can come onsite in as little as four hours to get their devices back up and running. During the free beta period, AppleCare+ is not available.

“Small businesses are at the core of our economy, and we’re proud that Apple products play a role in helping these companies grow. Apple Business Essentials is designed to help streamline every step of employee device management within a small business — from setup, onboarding, and upgrading, to accessing fast service and prioritized support, all while keeping data backed up and secure, so companies can focus on running their business.” – Susan Prescott, Apple’s vice president of Enterprise and Education Marketing.

Bottom Line: Allstate and Assurant will be paying close attention.