Attain by Aetna is officially closed

Attain by Aetna, the health insurer’s wellness program that was based on the Vitality program, is officially closed.

Launched in 2019, the Attain by Aetna app provided Aetna members with personalized goals and tracked their daily activity levels. Members achieving certain goals could receive different rewards such as an Apple Watch and gift cards.

In late 2022, the health insurer announced that it will be sunsetting the program. “We have made the decision to discontinue the Attain by Aetna program to make way for future wellness programs that could have a greater impact for members,” Aetna said. “Our priority is health and wellness, and we will learn from the Attain program to bring better member wellness programs in the future.”