Aviva rolls out lower cost Quotemehappy.com Essentials car insurance

Aviva has rolled out its lower cost Quotemehappy.com car insurance product to all major price comparison websites.

The product, called Quotemehappy.com Essentials, provides comprehensive car insurance without some cover elements such as personal belongings, European cover and windscreen or glass only claims. It complements the existing Quotemehappy.com Plus, its higher tier car insurance product.

Quotemehappy.com is online-only and self-service, providing simple, lower cost car, home and life insurance. Customers can buy, renew or amend their policies online and have access to a 24/7 claims service.

“The launch of Essentials car insurance follows the successful introduction of other tiered Aviva insurance products which offer greater flexibility to customers. Feedback shows customers want comprehensive insurance but don’t always need all of the features that some policies offer. For example, customers with older cars might not benefit from the New Car Replacement cover which is included in many car insurance policies. At a time when people are facing a higher cost of living we believe Quotemehappy.com Essentials will appeal to motorists who are more cost-conscious and want the reassurance of comprehensive cover but don’t want to pay for covers they don’t need. However, it’s important that motorists check they have the right cover for their needs. Whilst a lower cost policy might work out a little cheaper initially, some items are excluded so it’s worth considering if you could afford to pay for those things if something went wrong. Some people might prefer to buy a more comprehensive policy which covers a broader range of events, should the worst happen.” – Karl Mackender, head of retail (price comparison websites) at Aviva.