AXIS refreshes brand identity

AXIS Capital  announced that AXIS has unveiled a refresh of its brand which includes a global marketing campaign that features the new tagline – Specialty Solutions, Elevated – that encapsulates the focus within AXIS to go “above and beyond” in developing tailored products and services that directly meet the needs of its customers.

The campaign uses “eye-catching” imagery to showcase examples of actual risk scenarios while illustrating the solutions-oriented approach that brokers and customers should expect to experience when working with AXIS.

“Specialty Solutions, Elevated’ underscores our focus on supporting customers by delivering innovative specialty solutions that deliver directly on their needs while pursuing our ambition to elevate AXIS as a recognized leader in specialty insurance and reinsurance. The new brand identity and campaign illustrate our ability to help customers find solutions in a dynamic risk environment – and turn challenges into opportunities and opportunities into new possibilities.” – Vince Tizzio, President and CEO of AXIS.

Below are examples from the company’s creative campaign: