Baloise Acquires Switzerland’s Biggest Digital Platform for Home-Moving Services

Baloise announced the acquisition of digital home-moving services platform MOVU to complement its traditional business. “I am delighted that we are able to announce a further milestone in Baloise’s new strategy in the current year with the takeover of MOVU” – Baloise CEO Michael Müller. No one is surprised. And here’s why. In the company’s recent Investor Day, Baloise had announced that it would add new initiatives to its traditional insurance business. “By making this purchase we are not only investing in Switzerland’s biggest home-moving services platform, we are also acquiring invaluable expertise for the platform business that MOVU has built up. Together with the MOVU team we are looking to grow the core business in this segment and add new services” added Müller.

MOVU, a Swiss start-up founded in Zurich in 2014, sources quotes from certified moving and cleaning companies. The quotes that best suit the customer can then be booked directly on the site and the customer can even get free advice from MOVU’s independent removal experts. It will continue to operate independently. Bottom Line: part of the insurer’s Simply Safe strategy. See.

Download the company’s Investor Day October 2016 here.