A new campaign from Progressive takes a different spin on Super Bowl advertising. Think: a Super Duper Bingo game that will roll out for Super Bowl Sunday with the grand prize of free home and car insurance for one year for the lucky winner. CMO Jeff Charney explains. “We know that people don’t really care that much about insurance during the Super Bowl, but if they’re playing along with us, we want to at least be top of their consideration when they are shopping for insurance on Feb. 8 and beyond.” Bottom Line: memory lane marketing over an expensive TV spot.