Blend is Getting Into Insurance
San Francisco-based Blend , established in 2012 to provide a white-label software that automates the process of applying for mortgage loans, is entering insurance with the help of MetLife, Stillwater, Swyfft and others.
According to a blog post published today by ex-CoverHound/CyberPolicy President Greg Isaacs, the company sees its “new insurance agency [Blend Insurance Agency] as an exciting step forward to further remove friction from the home buying process and improve customer satisfaction.”
Context is Everything/Follow Along
In April 2017, CMFG Ventures, the VC arm of CUNA Mutual Group, announced its investment in Chicago-based MortgageHippo , providers of a digital mortgage platform to guide consumers through every step of the mortgage origination process.
Same Matic that is also a partner of San Francisco-based Roostify , the digital lending platform backed by USAA.
PS. Not everyone found Matic to be as automatic as they claim.
PPS. Pros for working at Blend? Think: Sit-stand desks and Herman Miller Aeron chairs.
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Under this partnership, Roostify will integrate Google Cloud’s new Lending DocAI solution into its digital lending platform, leveraging capabilities in AI and ML to decrease the time it takes to process documents, increase accuracy, and reduce costs, helping lenders provide their clients with a better experience.