Blend is Getting Into Insurance

San Francisco-based Blend Labs , established in 2012 to provide a white-label software that automates the process of applying for mortgage loans, is entering insurance with the help of MetLife, Stillwater, Swyfft and others.

According to a blog post published today by ex-CoverHound/CyberPolicy President Greg Isaacs, the company sees its “new insurance agency [Blend Insurance Agency] as an exciting step forward to further remove friction from the home buying process and improve customer satisfaction.”

Context is Everything/Follow Along

In April 2017, CMFG Ventures,  the VC arm of CUNA Mutual Group, announced its investment in Chicago-based MortgageHippo , providers of a digital mortgage platform to guide consumers through every step of the mortgage origination process.

MortgageHippo also happens to be a partner of Matic Insurance , a digital homeowners insurance agency for mortgage borrowers that’s backed by Nationwide.

Same Matic that is also a partner of San Francisco-based Roostify , the digital lending platform backed by USAA.

PS. Not everyone found Matic to be as automatic as they claim.

PPS. Pros for working at Blend? Think: Sit-stand desks and Herman Miller Aeron chairs.