Bright Health to acquire Brand New Day

Bright Health, a diversified consumer-focused healthcare company, announced it has signed an agreement to acquire California-based Brand New Day. The transaction is subject to regulatory approval and expected to close in 2020.

“For 37 years, the Davis family and Brand New Day have been committed to improving their members’ health in local communities throughout California. Their integrated approach to serving vulnerable populations with complex conditions aligns closely with our Health Plan Care Partner model. By combining our core strengths, we will be able to deliver an even better experience for our members across the country.” – Mike Mikan, President and Vice Chairman of Bright Health.

Brand New Day was founded in 1983 by the Davis family to improve health outcomes through an emphasis on complex care management, population health and strong relationships between patients and their primary care physicians. The current leadership, including Jeff and Jay Davis, will join the Bright Health Plan leadership team and will continue to lead local market operations, ensuring continuity for Brand New Day members and alignment across Bright Health Plan’s business.

“We are impressed by Bright Health’s seasoned leadership, national scale and depth of expertise. And the speed with which they’ve grown demonstrates the strength of their consumer-focused healthcare model. We look forward to working alongside Bright Health leadership to deliver robust healthcare options to more consumers in California and beyond.” – Jeff Davis, CEO of Brand New Day.