Bye Bye Snoopy

MetLife fired Snoopy. The company announced it would phase out its use of Snoopy and the Peanuts Gang, which has been a major part of the brand for over 30 years ago, in the name of “a clean, modern aesthetic”. Think: blue, green and M. Bottom Line: MetLife will be rolling out the new brand through 2017 in US, Mexico, Korea and Japan.

Before.

After.

Bring Snoopy back.