CarGurus’ Digital Deal comes with insurance
Car buying site CarGurus has expanded its retail offerings with the launch of CarGurus Digital Deal, a retail platform for dealers with finance, insurance offerings, and the ability to schedule an appointment to visit the dealership to finalize the sale.
Digital Deal is the follow-up to CarGurus Convert, a 12-month pilot program launched in April 2021. Dealers in that pilot program sold cars more efficiently with higher quality leads that converted and closed at twice the rate of traditional leads, and consumers completing checkout had a 7x higher appointment rate. Dealers can combine the power and reach of CarGurus’ 31M unique average monthly consumer visitors in the U.S. with a new digital platform unique to their rooftops including F&I products, lenders, and more on their listings page. Digital Deal now allows dealers to integrate:
- Financing functionality including a full credit application routed into Dealertrack or RouteOne
- Financing with real rates1 from dealers’ preferred lending partners
- F&I protection products at dealer-defined markups
- Appointment setting that drives traffic into dealership
- Delivery scheduling options for dealers that offer out-of-market delivery
- Optional $500 reservation deposit
“CarGurus Digital Deal offers dealerships of all sizes a new high-conversion sales channel that efficiently drives shoppers into stores and allows dealers to maintain their finance and insurance profits. Our Digital Retail platform continues to offer top-notch and flexible solutions for dealers and shoppers both locally and nationwide, and the initial results that dealerships have seen from Digital Deal are truly exciting. We look forward to building on these partnerships with our dealer community as we continue to offer them the best solutions for their businesses.” – Brad Rosenfeld, Executive Vice President of Digital Retail at CarGurus.
