Change management at reviti

Last month, London-based reviti , the subsidiary of tobacco company Philip Morris International, announced changes to its senior leadership. Dan Pender, who was the Chief Executive Officer, has left the business. Chris Ardron, who was the Product and Service Director, has assumed responsibility as Chief Executive on an interim basis.

According to the company, “Dan and the reviti team have also devoted considerable time to exploring numerous overseas opportunities. Given this new chapter, Dan and the Board has decided it is the right time for Dan to hand over responsibility for reviti.”

Founded in 2018 and launched in 2019, reviti promises cheaper life insurance to smokers who quit or who switch to e-cigarettes:

“When you make the best choice and quit tobacco and nicotine altogether for 12 months, we’ll work with you to find out if you would qualify for a discount of up to 50% off your premiums (monthly payments).”

“When you switch to these alternatives to cigarettes, we’ll work with you to find out if you would qualify for a discount of up to 25% off your monthly premiums.”

According to Coverager Data, reviti is down 4 employees as of June.