Chewy expands into pet insurance

In October we shared that Chewy, the online destination for pet parents, is eyeing the pet insurance space. Today, the company is announcing a partnership with Trupanion to offer an “exclusive suite” of pet health insurance and wellness plans to over 20 million Chewy customers.

Through this partnership, Chewy will offer customers both preventative care wellness plans and comprehensive insurance plans for accidents, illnesses and chronic conditions. In addition, it will help drive awareness within the pet parent community, simplifying the end-to-end process – from researching and purchasing pet insurance to filing, tracking and paying for claims – and provide access to additional Chewy Health services.

Plans will be available for purchase exclusively on beginning in Spring 2022 .

“We are excited about our collaboration with Trupanion, with whom we share our values of customer centricity and product innovation. The launch of customized care plans specifically designed for our customers is an important enhancement to the Chewy Health ecosystem, advancing our mission to make pet healthcare more affordable and accessible for all pet parents.” – Mita Malhotra, VP and head of Chewy Health.

“We’re humbled and excited when we find a partner like Chewy, who recognizes the value of our brand and expertise. Through our partnership, we have the opportunity to grow the category by introducing the concept of high-quality medical insurance to Chewy’s customer base of over 20 million pet parents. In doing so, we look forward to increasing the percentage of insured pets that walk through the doors of veterinary hospitals, to ensure they get the best veterinary care.” – Margi Tooth, co-president of Trupanion.

Bottom Line: averaged over 40 million monthly visits since the beginning of the year and the typical visitor spends around four minutes on the site.