becomes Tivly

Digital commercial insurance marketplace announced the rebrand of its core business to Tivly . The new brand name is based on the word “positively” to capture the firm’s solution-centric approach to matching commercial insurance providers with the businesses they target while also providing additional value-added services for its insurance industry partners.

This rebranding follows a $26 million financing led by Aquiline Technology Growth (ATG).

“Our rebranding to Tivly is an instrumental step in propelling our company into the next phase of growth. The new branding reflects our culture as ‘yaysayers’, signifying to insurance partners and firms that we are committed to understanding their businesses and goals and making high-value, mutually beneficial connections. We are also excited to be working with the team at Aquiline, whose sector expertise and support will be highly valuable as we grow our core business and also expand into new offerings to help our insurance partners improve efficiency, maximize conversions and generate revenue.” – Mark McClure, CEO at Tivly.

“Tivly has an appealing and differentiated approach to utilizing a combination of technological and human expertise to solve unaddressed pain points in the business insurance market. The company’s combination of robust growth, strong financial discipline and profitability, and a large market opportunity is compelling. We are excited to support their continued expansion.” – Jeff Greenberg, Chairman and CEO of Aquiline Capital Partners.

The firm has also recently promoted Kim Read as President of Tivly from her prior role as General Manager. In this role, she will oversee operations, marketing, sales, account services, product, business intelligence, contact center and HR teams. Read has a depth of knowledge across marketing, operations and strategy, and a demonstrated history of driving growth at high-performing organizations. Prior to joining the company in 2021, she served as a senior vice president and general manager of RxSaver and before that held a series of senior operational roles at RetailMeNot.

“We are thrilled to have Kim join the executive leadership team at Tivly at this pivotal time in the company’s evolution and growth. She will bring the needed leadership and expertise to continue building on our vision, to build new solutions that combine technology and people to bring efficiency and performance marketing to the commercial insurance industry. We’re excited for the continued opportunities ahead for our team, our technology, our partners and our customers.” – Chad Jaquays, COO at Tivly.