Cuddly raises $4 million

Cuddly, which offers a fundraising platform dedicated to helping animal welfare organizations worldwide, has raised $4 million in a Series A round led by Lead Edge Capital.

Founded in 2014, CUDDLY enables animal shelters and rescue organizations to create product wishlists and fundraising campaigns so donors can give transparently by purchasing products or financially donating. Since launching, Cuddly has raised over $20 million in product sales and monetary donations and has recently surpassed over 10,000 campaigns.

The new funding will accelerate the growth of CUDDLY’s platform for its sheltering partners. It will allow the company to add fundraising consultants to support the organizations they serve, increase marketing spend to fuel the growth of new donor acquisitions, and continue to improve the overall product experience.

“It’s an exciting time for us as we continue to grow and watch our mission gain traction. We are very thoughtful about who we partner with and couldn’t be more thrilled to team with Lead Edge Capital to bring our work to more animal-welfare nonprofits worldwide. As a double impact bottom line business, our goal is to help our sheltering partners improve their fundraising efforts through community, innovation, and technology. They are passionate about saving every animal and our role is to help provide the resources needed to achieve that objective.” – John Hussey, CEO of Cuddly.

“Cuddly’s platform is redefining how thousands of animal welfare organizations worldwide operate by providing them with the fundraising tools they need to better support the animals in their care. Their dedicated team and community of hundreds of thousands of donors are empowering traditionally underserved shelter and rescue ecosystems. The Cuddly team is doing important work and we’re eager to help the company advance its mission.” – Zach Ullman, Vice President at Lead Edge Capital.