CUNA’s D2C Life Insurer TruStage Exceeds $1 Billion in Coverage

TruStage, CUNA Mutual Group’s consumer brand, announced today its term life product has exceeded $1 billion in consumer coverage – double the amount since July. This is TruStage:


Recall: The company’s term life insurance product offers customers, a digital, automated application process, in which customers must answer just two health questions for TruStage’s entirely automated underwriting platform to generate an instant decision. Also, the site enjoys an average of 240K monthly visits, considering its six months website traffic trend.



Meanwhile, in a different story, some are making UX recommendations to life insurance provider Ladder. Look.


Recall: Ladder is an MGA that launched in 2017 to offer California residents term life insurance. BTW, if you ever wondered what Ladder’s marketing strategy looks like…wonder no more.