Direct Line announces new CEO

Direct Line Group announced that Adam Winslow is to be appointed as CEO of the company, subject to regulatory approval. It is expected that he will take up the role in Q1 2024, succeeding Jon Greenwood who has been Acting CEO since January 2023.

Since May 2021 Winslow has led Aviva’s UK and Ireland general insurance business. Prior to this he was CEO of Global Life at AIG Life and Retirement (now Corebridge). Winslow serves on the Board of the Association of British Insurers and is a non-executive director at Pool Re.

Greenwood will remain as Acting CEO until Winslow joins, continuing to focus on improving business performance. Greenwood chose not to pursue the role of CEO in order to develop a portfolio career. Greenwood will work with Winslow when he takes up the CEO role, to ensure a smooth handover and transition. After this, as planned, Greenwood intends to step back from his executive career and pursue other opportunities, including non-executive roles.

“The Board is delighted to announce that Adam Winslow is to be our new CEO. Adam has deep expertise in the UK general insurance market and significant leadership experience, spanning two decades across personal and commercial lines insurance. The Board conducted an extensive search and Adam Winslow stood out for his strategic understanding of the sector, outstanding track record of leading high performing businesses and his focus on driving operational excellence to consistently meet customer needs. The Board and I look forward to working with Adam in providing high-quality insurance to our customers through our platform of powerful brands and targeting attractive and sustainable returns for shareholders. I would like to thank Jon Greenwood for stepping up as Acting CEO where he has shown commitment, leadership and focus to improve business performance and for his leadership of the successful commercial function before that.” – Danuta Gray, chair of Direct Line Group.

“Direct Line Group is one of the UK’s leading insurers with some of the most recognisable brands in the retail and commercial market. It’s a privilege to be invited to lead DLG into the future, particularly given its rich heritage and passion for serving its millions of customers. The UK insurance industry is dynamic and always evolving. Delivering great customer service relies on strong strategic vision and the operational capability to execute quickly across a variety of distribution channels. I’m looking forward to working with my new colleagues to drive growth, deliver for customers and create long-term shareholder value.” – Adam Winslow, CEO designate of Direct Line Group.