Embed raises $20 million

Embed, which provides a securities execution, clearing, settlement & custody platform to embed equities, options and more into any product, has closed a $20 million Series A round. Participating investors include The Treasury, GFC, Torch Capital, TI Platform Management, PruVen Capital, Fin VC, Bain Capital Ventures, SWS Ventures among others. In addition, Embed secured a $40 million flexible debt facility from TriplePoint Capital.

The startup is also announcing that its wholly-owned SEC-registered FINRA member broker-dealer subsidiary Embed Clearing LLC, has been approved as a member of the Nasdaq Stock Market LLC, as well as a correspondent clearing member of National Securities Clearing Corporation and custody member of The Depository Trust Company. Embed has now received all the necessary approvals to execute, clear, settle and custody US listed equities, entirely through its own technology infrastructure, for other broker-dealers, registered investment advisers, banks and trust companies.

“Incumbent players in this industry have been running on decades-old legacy software for far too long. The status quo in B2B fintech is that APIs are superficial and only skin deep and that it’s OK to stitch together half a dozen legacy batch systems, wrap an API layer over the top, and consider that innovation. Clients were unhappy and the market was screaming out for a better solution. Embed is the solution to that problem.” – Michael Giles, founder and CEO of Embed.