Emma launches Emma Pro

Canadian life insurance startup Emma Labs has launched Emma Pro, a new solution designed for independent life insurance agents.

Emma Pro gives independent agents access to Emma’s products and platform, promising a fully digital experience which allows applicants to receive a bindable quote in ~20 minutes without a medical exam. According to a report, “qualified leads” will also be provided to agents.

Up until now, Emma distributed its products online using a team of in-house advisors and it has been selling 100+ life policies per month.

Founded in 2017, the startup closed a $4.8 million Series A round last April. While it originally only offered life insurance products, Emma now features car, home, and pet insurance in partnership with YouSet and Fetch Pet Insurance.