Ethos Raises $60M

Ethos, “the company making simple, ethical life insurance,” announced a $60m Series C round following “major revenue and customer growth.” The round was led by GV (formerly Google Ventures), with participation from Goldman Sachs alongside existing investors Sequoia Capital and Accel, bringing the total funding to date to $106.5m.

Since October 2018, Ethos Life has quadrupled revenue and announced several leadership hires, including Head of Finance David Zhang and VP of Insurance Phil Murphy. The company is also driving “increased customer acquisition, insuring thousands of new families.”

“Since our original investment in Ethos last year, we’ve been consistently impressed by the company’s commitment to growth, customer traction, and execution to date. With the company’s product differentiation and singular approach to modern life insurance, Ethos is well-positioned to disrupt a $100+ billion industry.” – Tyson Clark, General Partner at GV.

“Getting life insurance is one of the most selfless financial choices someone can make. You shouldn’t have to endure what’s essentially a medical and financial strip search in order to protect your family. What makes Ethos different from other providers is our core values are aligned with the expectations of American families: life insurance should be easy and ethical. We aren’t motivated by capitalizing on individuals. Instead, we make choices like right-sizing policies for customers, so they have the best coverage for their families without ever paying more than they should.” – CEO and cofounder of Ethos Peter Colis.

The company also has a new look. Before:




And there’s even a video ad: