Fabric appoints Daria Lupinacci as CMO

Fabric Technologies  announced the appointment of Daria Lupinacci to Chief Marketing Officer. In this role, Daria will join the senior leadership team and be responsible for driving customer acquisition and fulfilling Fabric’s brand vision.

“Daria is a phenomenal marketer with proven expertise in delivering value to consumers and scaling businesses. She is a great addition to our team and will help continue to drive our momentum, especially during this growth period at Fabric.” – CEO and co-founder of Fabric, Adam Erlebacher.

“I was immediately drawn to Fabric for its strong vision and value proposition. Young families need better tools to help them be confident on their financial journey. At a time when families are experiencing so much financial stress and change in their everyday lives, I’m excited to be working with a brand that truly makes parents’ lives easier. I look forward to working with the team to continue accelerating Fabric’s growth.” – CMO of Fabric, Daria Lupinacci.

Daria is a global business leader with over fifteen years of demonstrated success scaling new businesses across several industries. Prior to Fabric, she was the Senior Vice President of Marketing at Aurate, a direct-to-consumer fine jewelry brand, where she defined the strategic vision for sales and marketing, and executed on a successful revenue growth strategy. She has also held marketing positions at a number of startups and Fortune 500 companies including Amazon.

Fabric was founded by parents, for parents. Fabric’s mission is to help parents achieve long-term financial security for their families. The company offers modern, affordable term life insurance, a free last will & testament, and tools to organize family finances. Fabric serves a major need among American families — a recent Caring.com survey found that a staggering 78% of millennials don’t have a will. Modern parents want to plan for their financial futures in a digitally sophisticated way and Fabric’s mobile app empowers parents to do just that.