Farmers & Honk Ink White-Label Deal

On-demand roadside assistance and towing app HONK has inked a deal with Farmers, where the insurer will enjoy a white label version of the startup’s tech. This is Honk.

The company was established in 2014 and has since raised $13.8 million in two rounds. Sounds good, right? Depends. In the case of Honk, it may be best to keep a distance.