Fasting Platform Zero Raises $2.8M
Zero - Fasting Tracker , a health and wellness platform for fasting, has announced it has raised $2.8m in additional funding from True Ventures and Trinity Ventures, bringing the company’s total seed funding to $4m.
As one of the largest fasting communities in the world, Zero helps people make long-term lifestyle changes that can improve their overall health. “81% of Zero users say fasting is a lifestyle for them, not just a tool to reach a short-term goal. As a cancer survivor, I used fasting to aid in my treatment, and can speak to the positive impact that it has had on my health.” – CEO Mike Maser, a serial entrepreneur and former founder of Fitstar (acquired by FitBit in 2016).
Since Zero’s founding, the app has been downloaded more than 2.5 million times, and users have completed more than 35 million fasts to date. “That’s over 550 million hours of fasting. The interest and enthusiasm about fasting only continues to grow, and Zero has an exciting opportunity to not only support people in their daily fasting routines, but also in their overall health and wellness on a personal, individualized level.” – Maser.
Instead of focusing on short-term wins or specific diets, Zero’s fasting protocols are focused on when people eat, not what they eat. The app connects people who are interested in fasting to the tools, resources and community to help them find the best fasting routines for their health, in addition to tracking progress and milestones over time.
“Wellness is a $4.2 trillion dollar industry and continues to grow rapidly year over year . People all over the world are looking for ways to improve their health and well-being, from adopting meditation practices, to taking increased control over their nutrition and finding the right fitness routines. The Zero team and Mike are viewing this opportunity through the lens of their own health journeys as they bring this practice of intermittent fasting to the mainstream. We love to support these types of teams – teams on a personal mission to make a meaningful impact in people’s lives.” – Tony Conrad, partner at True Ventures.
