Fi raises $30 million in Series B

Brooklyn-based smart dog technology company Fi announced $30 million in Series B funding led by Longview Asset Management, with participation from Advance Venture Partners (AVP), Gokul Rajaram as well as existing investors RRE Ventures, Lerer Hippeau, and Freestyle.

Founded in 2017, Fi (a team of ~34) provides an LTE-M enabled GPS tracking collar to allow dog owners to locate their dogs. The smart collar also enables parents to monitor the health of their dogs and compare their activity to other dogs on the network.

“It’s been a great experience working with Fi since we led the seed round in 2017. We’ve seen the product go from prototype to launch and now mass adoption by pet parents. We cannot wait to see where this next round of funding will take the company.” – Andrea Hippeau, Principal at Lerer Hippeau.

“As a pet owner myself, I see the massive need for Fi loud and clear. I’m excited to support Jonathan and the Fi team as they build a product that will forever change the relationship between pets and their humans.” – Silicon Valley product leader and angel investor Gokul Rajaram.

“I’m incredibly excited to bring Chuck Murphy of Longview and the new investors on board. Chuck and Longview have invaluable experience as public and private investors in the pet space. They were sitting front row through the acquisition of Chewy by PetSmart in 2017 in what is to this day a flagship deal for the industry. I couldn’t think of better partners to take the company to the next level.” – Jonathan Bensamoun, Founder and CEO of Fi.