Florence raises $35 million

Florence, a UK-based social care startup, has raised $35 million in Series B funding round. The round was led by AXA Venture Partners with participation from Roo Capital and existing backers SEEK Investments.

Founded in 2016, Florence connects independent nurses and carers directly with care providers to fill their temporary shifts. The startup also offers free accredited training for social care workers and it says that 100,000 e-learners, 90,000 care professionals and over 2,000 care organizations have signed up for its services.

“We believe everyone should have the care and dignity they deserve. We see this funding as an investment in solving the issues our broken system faces on a daily basis, which disproportionately impact the most vulnerable people in our society. With an expanded scope, we are positive we can help revolutionize care at a greater pace than ever before.” – Dr. Charles Armitage, Florence co-founder.

“There is a global shortage of healthcare workers, and staff management is very outdated compared to other industries. Florence is tackling these issues head on, and we are really impressed with what the team have done to date. Most of all, we’re excited to be part of realizing their ambitious plans for care in the future.” – Imran Akram, Axa Venture Partners General Partner..