Foremost Rebrands Foremost Auto Insurance to Bristol West

Foremost Insurance Group, a leading insurer of specialty products and a member of the Farmers Insurance Group of Companies, announced that going forward, the Foremost automobile insurance book of business will be branded Bristol West. This rebranding will be phased in over the next several months and completed by the end of the year. While the brand consumers will engage with is changing, the underwriting company (which in many states is already Bristol West) will remain the same.


“We believe the brand change will allow for better alignment of our customer service and claims handling operations, which will ultimately enhance the customer experience for Foremost and Bristol West policyholders. We look forward to continuing to provide drivers the high-level of customer service they have enjoyed under the Foremost brand, while offering a competitive auto product to new customers.” – President of Bristol West, Eric Kappler.




Policies will continue to be offered by Independent Agencies throughout the country. Foremost is communicating transition information with customers and will continue to alert appropriate insureds and independent agents as the rebrand takes shape in relevant states.