General Motors files to trademark GM Financial Insurance Company

Late last month, General Motors filed to trademark “GM Financial Insurance Company” while selecting trademark Class 36, which includes services for insurance, financial, monetary, and real estate affairs.

In November 2020, after a 12 year break, GM launched an insurance division, OnStar Insurance, which offers auto and home insurance in partnership with Homesite.

Coverage is available nationwide and those without an OnStar subscription can also buy insurance, minus some discounts.

But based on information we received, GM is building an insurance company, which might impact their current relationship with Homesite.

Bottom Line: Our research members saw it coming.

Update: A General Motors spokesperson reached out to inform us that GM Financial Insurance Company is part of the GM Protections business, not OnStar Insurance.