Generali launches second phase of its global branding campaign

Generali ‘s new campaign positions the Group at the frontline of efforts to find solutions and develop new approaches based on knowledge, expertise and, above all, humanity, according to the company.

Its brand campaign follows a first phase focused on celebrating and empowering its over 155,000 agents who “embody the true meaning of Lifetime Partner”, as they provide relevant ongoing advice and customized products and services to customers.

And the third phase of the campaign will be centered around its key propositions for 2021.