Goalsetter raises $9.6 million

Goalsetter, a fintech platform dedicated to providing families and K-12 youth with access to banking, savings, investing, and financial education tools, announced the closing of a $9.6 million Series A extension round led by an affiliate of Edward Jones and MassMutual through its MM Catalyst Fund. Fiserv, Webster Bank, Seae Ventures, Astia Fund, Partnership Fund for New York City, Reseda Group and InTouchCU also participated in the round.

Founded in 2016, the New York-based startup offers banking and investment products with a focus on financial literacy. Some of Goalsetter’s features include “Learn to Earn,” which lets kids earn money for every financial quiz question they get right, and “Learn Before You Burn,” which lets parents freeze their kids debit card if they haven’t taken their financial literacy quizzes for the week.

Banking services are provided by Webster Bank, N.A., Member FDIC and Cashola Prepaid Debit Mastercard® is issued by Pathward, N.A. fka MetaBank, N.A., Member FDIC.

Goalsetter has secured partnerships with several financial services companies, including Fiserv, Trustage, and CUNA Strategic Services, along with financial institutions, including MSU Federal Credit Union, InTouch CU, Solutions Bank and Liberty Bank.

“Our new Series A extension marks a significant milestone for Goalsetter as we continue to redefine financial education and inclusion across America. This funding will empower us to enhance our B2B offerings and forge stronger partnerships with credit unions, banks, and wealth management institutions, expanding our reach and impact to ensure that the next generation can grow into savvy savers and investors. This is an investment in Goalsetter and in the future financial well-being of millions of young Americans. Together, we are building a foundation for a more equitable and financially literate future for all.” – Goalsetter Founder and CEO Tanya Van Court.