Goosehead goes direct with launch of digital platform

Texas-based insurance intermediary Goosehead Insurance has launched its Digital Agent Platform, a direct-to-consumer insurance quoting platform for home and auto insurance. “Through artificial intelligence and deep, integrated technology, the Digital Agent Platform provides a best-in-class way for consumers to shop for and buy personal insurance — accounting for both the right coverage and the right price.”

The company suggests that with as little as three data points – name, address, and date of birth – the tool will provide accurate home and auto quotes from a variety of A-rated insurance carriers in less than two minutes. But that wasn’t my experience.

“Our Digital Agent Platform is completely unique in the market . Prior to the release of our new tool, the online insurance shopping experience was broken — it was impossible to find an online insurance shopping tool that leveraged the accumulated experience of professional agents and provided a choice product offering without sacrificing clients’ data privacy and taking a lot of time. We strongly encourage people to try the competitive platforms and then try ours. They will be amazed. Our Digital Agent Platform will transform not only what consumers can expect out of their insurance shopping experience — providing ease, transparency, control and accuracy — but also ensure our clients have the right coverage at the right price to better protect themselves. And, in stark contrast to other platforms, we never sell their information.” – Mark E. Jones, Chairman and CEO of Goosehead Insurance.