GUARDHOG introduces ID verification platform SUPERHOG

London-based provider of on-demand host and product insurance GUARDHOG has introduced a trust and verification platform called SUPERHOG that’s intended to remove “bad apples” from the home-sharing industry be it “bad hosts” or “bad guests.” “SUPERHOG is here to make home-sharing 100% safe…Say goodbye to concerns about homewreckers, fake reviews, scammers and fraudulent profiles. Created by the team behind GUARDHOG, the market-leading home-sharing insurance specialist, SUPERHOG provides all players in the Airbnb / home-sharing space with the insight and verification tools to remove trust barriers and make home-sharing, privately or as a business, risk free.”

SUPERHOG has packaged its services via a Startup tier and a Pro tier. The Startup version includes free ID verification, property/host/guest Search, £150 damage deposit on all bookings, free GUESTCOVER (to solve against the ~7% of guests who have been scammed over a non-existent short-term rental) on one’s first registered trip, and one free property verification per month. The Pro version includes GUESTCOVER, DEPOSITCOVER, unlimited host, guest & property verification, independently rated SUPERHOG Trust Status, £1m booking guarantee against damage or liability, and the ability to search and view user and property profiles and VR history.

Bottom Line: Seeking additional touchpoints in an industry with infrequent claims.