GuideWell acquires majority stake in New Directions
GuideWell announced that it has signed an agreement to become the majority shareholder of New Directions Behavioral Health (New Directions), a behavioral healthcare organization.
GuideWell, currently a minority shareholder of New Directions, will acquire all interests from Blue Cross Blue Shield of Kansas City and Blue Cross Blue Shield of Michigan as part of the transaction. Blue Cross and Blue Shield of Alabama, Arkansas Blue Cross and Blue Shield, Blue Cross and Blue Shield of Kansas and BlueCross Blue Shield of Louisiana will remain minority shareholders of New Directions. New Directions will continue to operate as an independent company.
Founded in 1995, New Directions Behavioral Health provides managed behavioral health services, an Employee Assistance Program, Student Assistance Program, organizational consulting and health coaching.
New Directions will continue to focus on enhancing its organizational structure, expanding its product and capabilities, driving growth in new market segments and innovating the way behavioral health is delivered within an integrated health model.