Hagerty continues its expansion beyond insurance

Classic car MGA Hagerty is opening another clubhouse –  Garage + Social Van Nuys – which will offer a premium clubhouse and storage facility for Los Angeles area car lovers and collectors.

The Garage + Social clubhouse will be operated by Hagerty in partnership with Patrick Long, a Porsche North American Motorsports Ambassador and Luftgekühlt co-founder; and Rod Emory, long-time racer, restorer and founder of Emory Motorsports, a prestige vintage Porsche restoration business.

The two enthusiasts will bring a special perspective on car culture rooted in three generations of car-guys from Burbank and Glendale, two towns that were at the epicenter of hot rod and car culture in the mid-1940s. It’s this background that makes the duo the ideal pairing to spearhead the design and build of the clubhouse.

Garage + Social Van Nuys features climate-controlled, dust-free storage with 24-hour security, personalized service, maintenance and detailing. The 2.5-acre site includes more than 30,000 square feet of car storage which is open now, plus a separate 7,500 square foot, 8-car garage that Long and Emory will transform into the Garage + Social clubhouse in the coming months. It will include space for events, complemented by a cafe and coffee bar. The clubhouse is expected to open in March 2023.

“What’s exciting is that Hagerty Garage + Social offers more than just a parking spot for your car. It offers a vital social component, as well. One which Pat and I are committed to building into something meaningful for enthusiasts of all kinds. The Van Nuys clubhouse will have an all-encompassing entertainment space that focuses on car culture and welcomes the automotive community. We plan to host coffee get-togethers, track days, rallies, you name it. It’ll be a relaxed, fun and dynamic atmosphere that speaks to every car enthusiast .” – Rod Emory.

“One of the great things about the car world is that we love to gather, share stories and revel in our shared passion and appreciation of collectible cars. Patrick and Rod’s extensive careers, gracious personalities and SoCal roots mean that they’ll create a great atmosphere for Garage + Social members. The result will be an oasis for car enthusiasts, designed by car enthusiasts. It’s a place where members and the public alike will enjoy truly special moments that perfectly complement Hagerty’s purpose to save driving and car culture for future generations.” – Hagerty CEO McKeel Hagerty.

The Van Nuys opening marks the first location in Southern California. Hagerty currently operates Garage + Social facilities in nine cities, including Seattle, Chicago, Toronto, Bedford Hills (NY), Delray Beach, Miami, Palm Beach, Van Nuys (CA) and Culver City (CA, opening soon).

Bottom Line: Less than 9% of the company’s total revenues for half the year 2021 and half the year 2022 came from sources other than insurance (page 26).