HDFC Life launches a life insurance chatbot

Mumbai-based HDFC Life is the latest to join the chatbot movement; announcing the launch of a chatbot designed to help users choose the most suitable life insurance plan based on a 60-second quiz. Here’s what’s really interesting. The chatbot is powered by Haptik, which is backed by Times Internet, which is the backer of ETMoney, which teamed up with HDFC Life on a term life product based on one’s spending pattern. Glad we got that out of the way. Moving on, it certainly looks like one day HDFC will be able to suggest life insurance plans based on one’s favorite bagel toppings. Bottom Line: because quizzes are like market research for millennials.