Hellas Direct is building a new distribution channel

Hellas Direct, a Greek digital insurer that once looked to eliminate broker commissions, is now looking to distribute its products through brokers.

Based on a recent interview with the company’s chief commercial officer Kostas Kalimeris, and sales manager Nikolaos Vidakis, Hellas Direct is developing a multi-channel distribution model that will include insurance brokers and agents.

The company, which is available in Greece and Cyprus, has recently launched in Romania where it already started to partner with brokers. Previously, Hellas Direct had a D2C distribution model and it also worked with aggregators.

According to the interview, the company has made a strategic decision to make the broker channel its “main distribution channel, alongside direct.”

Founded in 2011, Hellas Direct raised $67.8 million and it offers car, motorcycle, and home insurance.