Hiscox picks a new ad agency
Gyro New York, which at one point not too long ago (2015) was named Ad Age’s B2B Agency of the Year, thanks to its ability to combine business strategy with emotional storytelling, is now Hiscox’s marketing and advertising agency of record. Follow my lead. Click https://www.gyro.com. Scroll. Scroll. Scroll. All the way to the bottom. Look for ‘change background color’. Pick White. Aren’t you a tad bit amazed? Bottom Line: expect a creative reinforcement of Hiscox’s Encourage Courage campaign.