HSBC Bank Launches Enhanced Premier Proposition

HSBC Bank USA, N.A., part of HSBC Group, one of the world’s largest banking and financial services organizations, has announced the launch of Premier; a proposition aimed at supporting the growing needs of emerging affluent, domestic and internationally-minded clients and their families.

“Customers want fast, ‘easy to use,’ tailored solutions delivered through digital channels so they can bank with HSBC, wherever and whenever they need. At the same time, they continue to value integrity, financial strength and a human touch, particularly when it comes to their personal finances. Our ambition for HSBC Premier is to become recognized for truly understanding our clients by addressing their complex needs in a constantly changing world.” – Regional Head of Retail Banking and Wealth Management for HSBC Bank N.A., Pablo Sanchez.

According to an HSBC market research study, Premier clients are looking for support in two key areas: flexibility and family. As such, the enhanced proposition enables different ways to access a premium level checking relationship with no fees on everyday banking transactions, and also extends several exclusive benefits to family members of Premier clients.

HSBC Premier clients enjoy dedicated HSBC Relationship Managers, Premier credit card products and no foreign transaction fees on debit card usage. Clients also have access to exclusive thought leadership content such as the bank’s annual Value of Education Survey, which offers insight into the college savings process, as well as Beyond the Bricks, a consumer research study on global home ownership.

“Our clients want more from us than just a place to put their money. They need help where it matters most— balancing child costs, supporting aging parents and saving for their own retirement. We’re here to support them with the surprises life can throw their way, help their nurture the prosperity of their families and plan for whatever they want their future to bring.” – Head of Customer Value Management, HSBC Bank USA, Alvaro Teixeira.