HUB is the official partner of Madison Square Garden Sports and Madison Square Garden Entertainment
Madison Square Garden Sports Corp., Madison Square Garden Entertainment Corp., and HUB International announced a signature marketing partnership making HUB an official partner of the New York Knicks, New York Rangers, Madison Square Garden Arena, and the Montefiore Concert Series at Madison Square Garden. HUB will also become the presenting partner of College Hoops at The Garden.
“This partnership represents a significant moment in time for HUB, marking not only the success and brand leadership HUB has experienced the last several years, but the direction we are headed and the caliber of our goals and aspirations for continued growth. We could not be more excited to align ourselves with such an iconic organization.” – Ellina Shinnick, CMO of HUB.
The integrated marketing partnership involves exposure through a variety of channels for HUB, including becoming the entitlement partner for the HUB Loft, a members-only, private suite experience that is open for events hosted at MSG. In addition, HUB will receive premium brand exposure through the Knicks and Rangers digital content channels, prominent in-game and in-arena signage such as the visitors team bench/penalty box at Rangers games and in-bowl seating at Knicks games, integration on MSG Network game broadcasts, as well a consistent brand presence throughout College Basketball games at The Garden.
“The Loft at Madison Square Garden is one of the premier hospitality spaces, not only at The Garden, but at any live entertainment venue, and we couldn’t think of a better partner to entitle this than HUB. We are so pleased to welcome HUB as our newest signature partner as they will be involved in a variety of programming across Madison Square Garden Sports and Madison Square Garden Entertainment.” – Ron Skotarczak, executive vice president, chief sales & marketing officer, Madison Square Garden Entertainment Corp.
HUB’s sports and entertainment practice currently represents more than 8,000 live events, professional and college-level sports teams and players, and award-winning performers and production houses in the music and entertainment industry, many of which take place at or are a part of The Garden.