Kemper Announces Brand Refresh

Kemper has announced a refresh of its core brand elements and a new brand positioning – “Affordable protection in an ever-changing world .”






Additionally, over the next 15 months, the company’s businesses will transition to four sub-brands that best represent their core products: Kemper Auto, Kemper Personal Insurance, Kemper Life and Kemper Health.


“Our new branding is one of many parts of our transformation and helps to strengthen our purpose: proudly serving growing niche and underserved markets by providing appropriate and affordable insurance and financial solutions. Our refreshed logo and streamlined brand architecture convey the continuing evolution and growth of our business, and proudly display the characteristics we want to communicate to our stakeholders about our brands. Our new positioning leverages and integrates the strengths and values delivered through each of our businesses.” – Kemper’s President and CEO, Joseph Lacher.


“Even though our logo is changing, what’s not changing is our noble purpose and dedication to delivering on our promises to our stakeholders. What we stand for, our expertise in providing appropriate and affordable insurance solutions, will never change.” – Lacher.