Let me, let me upsell ya

Shortly after getting accepted to Plug And Play Insurance accelerator, Aureus Analytics announces a new partner. Think: India’s Landmark Insurance Brokers Pvt. Better yet, think the agency behind PolicyBoss, an online insurance aggregator founded back in 2003. Refresher. Aureus Analytics is a Singapore-based startup that launched in 2013 with two main offerings. Crux and Pulse. Crux is a predictive analytics platform that can work with one’s existing CRM, policy administration, sales management, and other enterprise systems to develop a comprehensive customer journey map in the name of upselling and cross-selling. Pulse is a tool that offers actionable insights around one’s Net Promoter Score. Bottom Line: worked well for Aegon Life.