Liberty Mutual extends brand to E&S delivered via retail brokers
Liberty Mutual is changing its dual-channel distribution strategy for specialty and excess & surplus (E&S) insurance solutions. The changes will improve ease-of-doing-business and better serve retail and wholesale brokers, according to the carrier.
Going forward, all US commercial, specialty and E&S products placed via retail brokers will be Liberty Mutual branded, and Ironshore Insurance will become a wholesale-exclusive brand.
“Since Liberty Mutual’s acquisition of Ironshore in 2017, we have offered commercial, specialty and E&S products under both the Liberty and Ironshore brands, regardless of channel. The distinction between Liberty Mutual for retail and Ironshore for wholesale will create a clearer, more consistent experience for customers and partners and demonstrates our dual-channel commitment.” – GRS North America Specialty and Ironshore President Matt Dolan.
Wholesale and retail brokers can expect to see branding changes rolled out over the coming months.