Liberty Mutual to acquire Fetch’s technology

Liberty Mutual is acquiring the assets of Fetch A Quote . The platform allows auto manufacturers and dealers to integrate an insurance solution for customers at the point of sale.

The acquisition allows Liberty Mutual to further its embedded insurance capabilities as a leading partner in the automotive industry. Fetch’s digital solution gives customers a one-stop experience for their insurance needs, offering comparative prices and policy options from Liberty and other carriers, presented to them at the point of vehicle transactions both online and at dealerships.

“Liberty Mutual has been at the forefront of the evolution of embedded insurance, delivering a seamless, value-based experience to the customer. Acquiring Fetch’s digital solution showcases our continued efforts to partner with auto manufacturers and dealers, and to find innovative ways to deliver peace of mind to our customers through customizable insurance solutions.” – Kara Shipulski, Liberty Mutual vice president, Strategic Partnerships Group.

“Fetch has demonstrated that insurtech expertise and investment can be the perfect complement for incumbent/top carriers like Liberty Mutual, enhancing their capabilities in the marketplace.” – Frederick Rector, CEO at Fetch.

Fetch leadership will also join Liberty Mutual. The deal is expected to close during the second quarter. Additional terms of the transaction were not disclosed.