Life Insurance for Moms

Meet Jenny Life :



Think: a Seattle-based, mobile-first, term life insurance brand. The startup, established in 2017 and led by Chirag Pancholi, is an insurance agency licensed in all 50 states that targets moms by offering a term life coverage by TruStage (underwritten by CUNA Mutual). App features include ability to scan driver’s license to reduce manual data entry.


“We help you apply for life insurance in a couple of minutes right from your phone without any health exams (who likes giving blood and urine samples, right?).” Right. Get a feel for its UI bellow:



Last, to file a claim, one is redirected to TruStage.