Limelight Health Partners with Principal Financial

Limelight Health , a platform for the employee benefits industry, has announced an integration with Principal Financial Group to streamline the quoting, rating and renewal processes for insurance plan enrollment and other offerings. This integration will generate quicker turnaround time for brokers and customers of Principal to ultimately deliver a significantly better user experience.

“Principal is one of the most respected, customer-centric carriers in the US group market. It is an absolute privilege to have Principal as a client and investor. Principal has a deep understanding of the group insurance market, with an equally strong passion to get the right product to the right groups at the time it is most needed. In an industry dominated by manual, redundant processes, Limelight Health’s collaboration with Principal will provide a significantly improved end-to-end experience for users in today’s digital world.” – CEO and cofounder, Jason T. Andrew.

The integration of Limelight Health with Principal will begin with a rollout of a simplified rating capability to select broker firms during the second half of 2019. From there, additional functionality will be built out over the following months, making these features available to internal and external Principal staff and more brokers over time.

“Limelight has an unparalleled platform and a deep understanding of the small-to-mid-size business employee benefits market. Through our collaboration with Limelight Health, Principal aims to take its quoting and rating capabilities to the next level. This technology will help better serve brokers and employers through a more streamlined quoting process while leveraging data to meet the needs of prospects and customers. It will also allow us to reach more employers and employees in the under-insured market.” – Vice President, Group Benefits in U.S. Insurance Solutions at Principal, Kara Hoogensen.