Lively Inc. Raises $11M in Series A

Lively, Inc., the creator of the modern Health Savings Account (HSA), has announced it has raised $11M in a Series A round led by Costanoa Ventures; bringing its total funding to date to $15.5m.


The San Francisco-based company, established in 2016, offers a “beautifully designed” software with a simple and intuitive user experience to help users get the most out of their HSA.

This year, Lively launched two new features: investments through the TD Ameritrade Self-Directed Brokerage Accounts (SDBA) platform, allowing users to invest their health savings in ETFs, stocks, bonds, and mutual funds available through TD Ameritrade, among the nation’s largest brokerage companies; and a new HSA marketplace that combines the tax-free spending power of an HSA with more cost-effective and convenient options for account holders, in addition to exclusive discounts on qualified medical expenses.