Luxury Presence raises $5.4 million

Santa Monica, CA-based Luxury Presence which provides technology and marketing tools to real estate agents and brokers, has announced a $5.4 million Series A round led by Switch Ventures, with participation from Bessemer Venture Partners, Toba Capital, and several individuals.

Founded in 2014 and led by Malte Kramer, Luxury Presence provides real estate agents with a digital storefront to reach consumers online. Some of the services include website development, SEO services and lead generation. Since its initial seed funding in 2018, the company has grown its client base by 450%, and “17 of the top 100 real estate agents in the world” use the product.

“Our 2020 goal is to build a full digital marketing solution for real estate agents looking to build successful, lead-generating digital brands. 2019 was all about building the best real estate website platform in the sector and I’m so proud of what our team was able to accomplish. Our focus was on how to make beautiful, functional and lead-generating sites that were easily customizable to fit the agent’s needs and demands, and we did just that.” – Malte Kramer, CEO of Luxury Presence.

“Luxury Presence is the best product available for real estate agents. That’s obvious when you talk with agents who have considered other options. And it is obvious from the agent growth and retention we have seen over the last two years. I expect to see agents continuing to adopt it.” – Paul Arnold of Switch Ventures.

“For years, our thesis has been that if a real estate technology company can satisfy the branding and marketing demands of a top 1% agent, they can build a wildly successful business serving the whole luxury sector. Meeting Malte and the team quickly gave us confidence that we had finally found the company we had been looking for.” – Toba Capital partner Patrick Mathieson.

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